Fiorellini brushes: Italian craftsmanship tradition since 1964
Over 60 years of excellence in the professional brush industry
Since 1964, working alongside color professionals, transforming Italian craftsmanship into internationally recognized excellence.
The history of Pennelli Fiorellini: a leading manufacturer of professional brushes since 1964
The history of Pennelli Fiorellini began in 1964 with Odilia Anversa, a visionary entrepreneur who, together with her husband Sergio Fiorellini, founded an artisan company dedicated to the production of high-quality professional brushes. Their skilled hands and obsessive dedication to perfection laid the foundations for our historic claim: “The best of Italian craftsmanship.”
Italian artisan DNA
Growth and continuous innovation
Our Values: quality, tradition and human relationships
Italian Tradition
Our roots lie in the Lombardy region. Our strength comes from a family passion passed down through three generations of Italian craftsmen.
Continuous Innovation
Constant research and meticulous attention to detail define our approach to anticipating and meeting the needs of painting professionals.
Trusted Human Relationships
Our real strength lies in the long-term relationships built with partners and distributors. We are not just suppliers, but trusted consultants who have supported our clients’ business growth for decades.
Environmental Sustainability
Our commitment to a responsible future translates into eco-friendly products and partnerships with suppliers who share our green vision.
Our mission: trusted partner for color professionals
To be the point of reference for painting professionals and our partner retailers, building lasting relationships of trust and providing:
Consistent Italian Quality
in every single brush and roller produced
High Performance
for excellent professional results
Reliable Supply
to never interrupt our clients’ work
Specialized Consulting
through our network of expert agents
Authentic Human Relationship
that goes beyond a simple commercial transaction
The Fiorellini Method: listening, research, quality
Study of Real Needs
Each of our products is born from direct feedback from professional painters, decorators, and applicators who use our tools on job sites throughout Italy.
Research of the Best Materials
We carefully select raw materials and components, rigorously testing their performance to always ensure the most suitable solution for every specific need in the painting industry.
Artisanal Quality Control
From Italian craftsmanship, we have inherited meticulous attention to detail, which we now apply to modern production processes and strict quality control standards.
Continuous Commercial Support
Our network of specialized agents provides technical and commercial assistance across Italy, building authentic, long-lasting partnerships nationwide.
Complete Range of Professional Brushes and Accessories
Italian professional products for every painting application:
Professional Brushes and Paintbrushes
for precision finishes
Traditional and Innovative Rollers
(including the revolutionary Bigfoot)
Masking Accessories
for perfect protection
Spatulas and Trowels
for specialized preparation and finishing
Safety Equipment
for on-site protection
Eco-Sustainable Line
for a responsible future
Why Choose Pennelli Fiorellini
Over 60 years of Italian history and thousands of satisfied professionals
High production standards and strict controls on every brush and roller
Warehouse always stocked to fulfill 90% of orders 100%
Our partners have been renewing their trust in us for years thanks to our human and professional qualities.
Constant research and development to anticipate the needs of the coating market
Network of expert agents for personalized technical advice
A concrete commitment to eco-sustainable products and processes
Our numbers: growth and reliability since 1964
60
+years of experience in the production of professional brushes
3000
+partner retailers served throughout Italy
15
specialized agents throughout the country
90
%of orders fulfilled completely and on time
Relationships that last over time
“Our retailers are not just customers, they are partners with whom we build genuine relationships. Many have been working with us for decades, renewing their trust year after year. This continuity stems from the quality of our products, but above all from the human relationships we know how to create. We are a family that accompanies other entrepreneurial families in the growth of their businesses.”
Pennelli Fiorellini: since 1964, created for the professionals of today and tomorrow, we continue to write the history of Italian craftsmanship around the world.
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Monwar Hossain Rakib
CEO of Carpo carpenter
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The financial markets generally are unpredictable. So that one has to have different scenarios… The idea that you can actually predict what’s going to happen contradicts The financial markets generally are unpredictable. So that one has to have different scenarios… The idea that you can actually predict what’s going to happen contradicts
We are really passionate about our work
The services what we provide for our client
General Carpentry
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Furniture Remodeling
I have a need to make these sorts of connections literal sometimes, and a bike often them.
General Carpentry
I have a need to make these sorts of connections literal sometimes, and a bike often them.
22
KDone Projects
37
Years of journey
19
KHappy Clients
17
Our Bruns
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Rakib Hossain - Senior officer of ii IT
I truly believe that everything that we do and everyone that we meet is put in our path for a purpose. There are no accidents; we're all teachers - if we're willing to pay to the lessons we learn.
Domiyan Nathal - Senior officer of Lambord IT
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Players not only spend countless hours fine-tuning technique on the course, but also improving strength, stability, and endurance in the gym. Over the years, golf has evolved from a leisurely game of stick and ball into a competitive sport for highly skilled athletes.
Players not only spend countless hours fine-tuning technique on the course, but also improving strength, stability, and endurance in the gym. Over the years, golf has evolved from a leisurely game of stick and ball into a competitive sport for highly skilled athletes.
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